I realize that every generation needs to change things up, use new words for old ideas and make their mark, but after a while you realize that there’s really nothing new in the world.
Oh sure, there’s new technology, but not much else changes that much. Take the word avatar. Here’s what Mr. Webster says about it:
Full Definition of avatar
1: the incarnation of a Hindu deity (as Vishnu)
2a: an incarnation in human form b: an embodiment (as of a concept or philosophy) often in a person
3: a variant phase or version of a continuing basic entity
4: an electronic image that represents and is manipulated by a computer user (as in a computer game)
When I opened my insurance practice in 1975 we called potential clients: potential clients, contacts, possible customers, or prospects. Over the years, that changed to “our market” and then to “target market”. Today, it’s avatar. Avatar is an interesting, and broadly diverse name, that can go from being an ancient god to a basic entity in two lines. I’m not sure if Vishnu would appreciate that at all.
In sales and marketing everything is stolen from someone else. Everything is about words. But, you can take someone else’s words and twist them a little differently and it’s brand new, or is it? We humans feel the need to invent new ways of saying the same thing, so we can put a new slant of an old idea. Hollywood does this very well. If something works, keep re-inventing it, hence we have Rocky I, II, III, IV, IV and endless versions about vampires, cowboys, and zombies. Every new generation are those who haven’t seen the old classics. Even Finding Nemo was a reincarnation of Lassie finding a lost Timmy.
Most of us work in the customer service world. We provide a service or product in one way or another. We must identify our future clients so as to maximize our efforts in reaching them. Narrowing down the number of possible clients to those who would buy what we offer is paramount.
No matter what you call them, we want them to look to us for solutions to their problem. We are all problem solvers. Decide what problem you solve, look for those with that problem and contact them. It’s pretty simple…no matter what you call them.
Anyway you look at it, it’s fun to ponder.
“Everything you desire is just outside your comfort zone.”