Have You Done Your Resilience Planning?

Photo credit: Wolf Schram of Unsplash.com

Have You Done Your Resilience Planning?

As I do my ongoing monthly research for this blog I discovered an article with some interesting guidance from an author India with “Inc 42” and felt it was worth mentioning…you can be found at:

https://inc42.com/resources/survival-guide-for-founders-is-resilience-and-value-creation-the-answer-to-tough-times/

The author used statistics about the success/failure rate of new businesses. Plus, several words numerous times that point to how to use TRIP and resilience, in particular, effectively over time. They were focus, focused communication, planning and preparation.

The gist of the piece is about how new businesses fail because they lack resilience planning. And to quote him, “Resilience, after all, is the key to recovery.” Nicely put!

Small or new business owners often overlook the power of having a plan in place to overcome difficult challenges with the markets, supply chains, employee relations, marketing, and product development. Additionally, the use of value creation during a resilient process was highlighted because an aggressive approach to customer satisfaction with perceived value is so important.

Laying out a plan that your employees understand and adopt is crucial. They are often the front line face to your customers who need to see their resilient spirit. The article mentions having an underdog attitude that illustrates how we will come from behind and survive. Employees who can covey those sentiments with enthusiasm to customers who may be leery of doing business with a company that is struggling will be particularly helpful and valuable.  Employees will stay longer than normal if they also feel the energy of ultimate success behind the resilient attitude of owners and managers.

I often speak about the bounce back characteristic of resilience and it’s something that may take a while. The bounce doesn’t always happen quickly, it takes time to implement a strategy and see results. If you have a plan in place, you can shorten the time it takes to realize improvements. But, if used properly you can energize your team, increase creativity in marketing, improve sales and your bottom line.

Focused communication is the key to all of this…with both the staff and outbound to customers. You can build value and relationships with the right messaging at the right time. Target your keywords, vision and purpose to all recipients. 

No matter how you look at it, resilience planning will reap benefits in the short and long term for you and your company.

Remember to take a TRIP for a lifetime, not a trip of a lifetime.

In the end, it’s just one man’s opinion…mine.

Keith……